Download the Social Media Listening Platform ebook 
It is not difficult to find a social media listening platform – there are over 100 to choose from. What is difficult is to find the right tool. It takes a keen understanding of scope and requirements. It takes an evaluation and selection process that will surface the best platform to fully meet your requirements. And it takes a well thought-out process for deploying the platform across the organization in an effective and efficient manner. There are many questions to be asked and answers to be given. Asking the right questions at the right time is crucial.
It is helpful to think of the overall listening platform selection process in three phases:
- Plan – Define requirements, stakeholders, scope
- Select – Create a platform evaluation process tailored to your unique requirements
- Deploy – The selected platform across the organization with training, workflow and other important issues addressed.
In many ways, the planning phase is the most important. Overlook an important detail here and you may or may not be able to overcome it later. The eBook offers ten topic areas to discuss within your organization to make sure you are setting yourself up for success.
The social media listening platform selection process should be scalable to reflect the culture and orientation of your organization. For some organizations, an all-inclusive, high-level review and selection process might be most appropriate, while in other organizations a small team tackling a rigorous and detailed process might be the best course to follow. The eBook will help you decide which approach might work best for your organization.
Many good planning and selection processes have been derailed by ineffective deployment across the organization. The devil really is in the details and this last 10 or 20% of the process can negate all the hard work invested to get to this point. Follow-though and attention to detail are crucial.
We hope this social media listening platform eBook will help guide you through the important process of picking the best platform for your organization.
