Thinking Thinking

Who’s looking after your online content?

  The following post was originally featured in FH Australia’s  News & Opinions section … When Channel Nine had the finale of its reality program Celebrity Apprentice spoiled half a …

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Proving content really is king: High Road Communications and Sun Life Financial take home gold SABRE Award for BrighterLife.ca

The following post was originally featured on High Road Communications’  Blog … Sun Life Financial’s ambitious and innovative content marketing platform BrighterLife.ca is continuing to receive top industry recognition – …

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Social Gifting: A Killer App Unwrapped

  There’s a reason Virginia Heffernan of the New York Times recently declared Facebook “the best thing that’s ever happened to birthdays.” Who among us doesn’t take more than a …

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Out of Sight, Top of Mind: Managing today’s virtual workforce

  The following post was originally featured on b2ecomm … It’s now more common than ever for employees to go to work in their pajamas. According to this Forrester report, 66 …

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Facebook cheaters revealed

  The following post was originally featured in FH Netherland’s News & Opinions section … At Fleishman-Hillard I am involved in the strategy and community management for multiple Facebook pages. …

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Getting Slimed by Social Media

    The following post was originally featured in Vox Global’s Newsroom … Sparked by a celebrity TV chef’s outrage over the use of “pink slime” in ground beef, Facebook, Twitter and …

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The Growing Importance of Content Strategy

    Once upon a time, creating content was pretty easy. You write, you edit, and then you publish. This simple model was adapted with the rise of the web …

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Read Widely

  The following post was originally featured in FH Australia’s News & Opinions section … According to recently released research from Nielsen that I spied the other day, 70 percent of global …

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Connecting with Connectors: How to Communicate with Millennials

  The following post was originally featured on b2ecomm … There seems to be a lot of buzz about Millennials lately, but it’s for good reason – one in three …

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That’s Some Big Data

  Today the world has lots of data. So much so that it’s earned the capitalization, Big Data. Massive data sets are helping us explore ideas, understand consumer motivations, and, …

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